In a time of overloaded schedules, smartphones and on-demand resources everywhere, it is getting more and more difficult to get through to our learners. L&D programs need to be ruthlessly relevant in today’s world.
We have to focus on the performance-outcomes and work our way backwards to create learning experiences that stick. One way to achieve this is to take a page out of the marketing playbook and use time-tested tools and techniques to create relevant and engaging content.
In this webinar, join GP Strategies’ Director of Learning Experience Design, Bianca Baumann as she talks about practical ways of including marketing techniques, such as learner personas and campaigns and see how L&D professionals can leverage these to engage the modern learner.
Bianca will talk about her new eBook “The Little Black Book of Marketing and L&D“.
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