Energetica Natura engages and upskills professional clients with Totara TXP

Energetica Natura specialises in high-quality nutritional supplements and is active in Belgium, The Netherlands, Luxembourg, France and Germany. There are many health professionals who guide their customers in supplements to complement a healthy lifestyle.

Challenge:

In the past, Energetica Natura was always a B2P (Business-to-Professional) platform, before adding ecommerce to make room for B2C (Business-to-Consumer). To provide health professionals with all the required product information, Energetica Natura has been looking for a way to give centralised easy access to live events, webinars and e-learnings for some time.

Next to that, it would also be useful if these professional clients could share experiences and best practices with each other. Ideally this knowledge-sharing approach would be included in the new learning solution.

It became clear that a learning platform underpinning the existing CSM (Drupal) was the best possible solution. The Learning Hub was chosen to complete the implementation of Energetica Natura’s Academy. As with any implementation, there were some challenges:

• Connecting Totara to the existing Drupal Commerce platform so that courses could be purchased there
• Data exchange, allowing professional clients to start their learning journey with their known authentication credentials and easily access the new Academy
• An international context, with multiple languages, is always accompanied by a more complex set-up
• Reducing administrative workload (e.g. follow-up on registrations for live events), but also in terms of creating a user experience in line with the standard that customers are used to from Energetica Natura

The Solution

The implementation consisted of both functional and technical aspects running simultaneously. Because the Academy is an underpinning tool, the connection with Drupal was crucial. A Single Sign-On (SSO) was set up so professional clients can access the Academy without having to log in again. Ecommerce integration allowed for paid courses courses to be fully processed in the existing web store. No learning curve for the end user here!

As indicated earlier, Energetica Natura is active in various countries. This meant that the Academy had to be available in Dutch, English, French and German. In practice, a dynamic audience has been created for the different languages, each with their own dashboard, access to courses, etc. Users who are not logged in can also explore the platform to a limited extent, but for full access they need to create a professional account. The multilingual use cases required this high degree of flexibility.

In addition to the default Learn functionality, recommendations were also activated via Machine Learning. This gives all professional clients potentially interesting content on their dashboard at a glance. Whether this is an e-learning course, an upcoming event or an item from the knowledge library with loads of webinars, podcasts, product brochures, guides …you name it!

Marketing video (in German) – option to turn on English subtitles 

Finally, the Academy’s objective was not only to offer content to professional clients, but also to get these clients to share their expertise with each other. Totara Engage’s functionality matched this perfectly, and became ‘Energetica Natura Connect’. For instance, clients can become members of various communities in which they can go into dialogue with each other and share resources.

Results

• Creating an innovative symbiosis between TXP and CMS to allow e-commerce and easy navigation for end users
• Choice between different TXP modules, so that the Academy could be fully customised without unnecessary functionalities
• A multilingual academy that gives each user the freedom to learn in the language they prefer
• Replacing the current booking platform with the face-to-face booking functionality of Totara reduced the administrative burden
• With about 300 learning items already available for the potential 10,000 users, the Energetica Natura Academy is ready to be launched!

“With our Totara environment, we’re able to offer a unique experience to our professional customers. We combine live courses with a knowledge library and communities all in one eco-system. This tool enables us to further grow our educational offer for our professional customers and helps them easily find what they’re looking for.”

– Alex Ward, Marketing Manager, Energetica Natura